Bonus Episode: Investing in the Conscious Consumer

Everything But The Carbon Sink
27/06/2025 25 min
Bonus Episode: Investing in the Conscious Consumer

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Episode Synopsis

Victor Friedberg, Co-Founder and Managing Partner of New Epoch Capital + Founder and Chairman of FoodShot Global, reflects on how food and agriculture investing has evolved—and what’s still missing. From Beyond Meat’s values-driven growth to building systems-level solutions for sustainability-minded consumers, Victor unpacks what it takes to align capital with mission.

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