Dr. Paul Etchison author of Dental Practice Hero: From Ordinary Practice to Extraordinary Experience and Productive Dentist Academy “Grand Slam” doctor, joins Vicki and Chad today to talk a little bit of everything. With a to do list that never gets down to zero, Dr. Etchison starts the discussion with his “everyday practice”: planning that helps keep him on track and accomplishing everything that needs to happen. In the rest of the episode, Vicki, Chad, and Dr. Etchison cover: The practice of “linking” for case acceptance Creating rapport and conversation with patients based on their interests (a case acceptance game changer) Etchison’s move from clinical C.E. to business centered C.E. to support his practice management The importance of leadership and mentoring of associates Word choice when giving feedback and talking to patients (is it a screw or a man-made titanium root) How Dr. Etchison balances the demands of his work and family life Much more!

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