In the second part of Chad’s conversation with Chris Moriarity, VP of Client Development at Productive Dentist Academy, we dive further into “gut” feelings and data-driven decision making. Chris and Chad cover some of the fallacies of why you “think” something might be happening verses what the numbers in the practice are actually showing: Using software data to show the relationship between age and treatment plan acceptance (the results might surprise you!). Proactive, reactive, fence sitting, and attributing positive attributes to patients to change the conversation to increase case acceptance. How data and ROI-based marketing can improve the overall consistency of your practice. 

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