Dr. Colin Lathrop thinks differently. Five years ago, Dr. Lathrop opened his practice from scratch and has since doubled and tripled his practice year after year. Part of his success comes from cross training his staff. In fact, from the first day of opening his practice, Dr. Lathrop ensured every admin, assistant, and hygienist was cross trained. Today, Vicki has a lively discussion with Dr. Lathrop about: The benefits of a cross trained team. A few nuggets of truth to get over a plateau which include control over schedule with block scheduling and analyzing billing to ensure correct billing for services provided. Strategies for being kid-friendly while marketing to your practice to “train-wreck” patients.

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