ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "#6: 50 years of marketing a world-class brand"
Episode Synopsis
Destination Greater Victoria is first and foremost a destination marketing organization. Since 1974, campaigns have been creative, bold and exciting. They have showcased the best of the region and highlighted what makes our corner of the world stand out. They’ve encouraged people to visit for the first time, and they’ve given them a reason to return. In 2023, Victoria was named the Best City in the World by Conde Nast Traveller’s discerning readers. So, what does it take to have brand recognition as a top destination?
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