Great products are not enough. With 24-7 access to the internet, customers expect and demand immediate engagement. Customer service is key to business success. In this Tugboat Institute® podcast, Brad Cleveland, one of the world’s foremost experts on customer management and a consultant to Fortune 500 companies, contends that quality customer care is the most powerful differentiator in business. Whether you are a mom-and-pop shop or a global enterprise, technology has leveled the playing field so that any size business can deliver five-star service to their customers when they need it the most. Be an Evergreen® leader. Listen, learn and engage.

Ver todos los episodios