Most B2B marketers hit publish… and pray.Ross Simmonds hits publish… and gets to work.In this episode of the EventShark TV Podcast, we sit down with the king of content distribution himself—Ross Simmonds—bestselling author of Create Once, Distribute Forever and one of the sharpest minds in modern B2B marketingWe were legit blown away by the bombs he dropped in this one.Inside the episode:— Why SEO isn't dead—and how you're doing it wrong— The best distribution strategy you've never heard of— How Ross would grow a B2B brand with $0 in ad spend— Why reposting your best content is genius (not lazy)— The difference between content creators and B2B marketers—and how to bridge the gap— What B2B teams can steal from top YouTubers— Why video is still the most powerful format— How Ross uses AI + ElevenLabs to coach himself (wild workflow!)Plus: Tactical advice, spicy takes, and Ross’ exact playbook for getting more out of every video you make. Hope you enjoy!Timecodes:0:00 Intro2:00 What’s more important — creation or distribution?3:06 What’s one B2B trend that’s overhyped?4:20 Best way to redistribute video content6:58 What’s a content format for B2B brands you love?9:41 If you had to grow a B2B company with $0 paid media, what’s your first move?13:56 Would you rather be great on one channel or average on all?15:55 What’s one thing B2B marketers should stop doing tomorrow?17:50 How many times should you post the same piece of content?20:16 What’s the most-used app on your phone (besides email)?21:04 Ross’ crazy AI use case24:25 What’s one thing you do every day that makes you better at your job?26:31 What are the Youtubers doing that B2B creators are missing?28:57 B2B missing video essays33:02 What kind of content would you do with an unlimited budget?35:09 Ross’ company - Distribution.AI37:29 Ross’ SEO agency40:51 Countdown quiz43:08 LinkedIn wants more creators44:12 Day in the life videos & vlogs47:44 As a creator, you have to let go of ego48:40 Favorite piece of content to create51:55 Outro#b2bmarketing #content #linkedin

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