Collecting and learning from event data is key to a successful event program. Whether it’s a virtual, in-person, or hybrid event, event professionals can use event tech to collect data that will help them improve their event program and prove ROI to sponsors, exhibitors, and internal stakeholders. This episode will highlight the importance of collecting and leveraging event data to take your events program to the next level, get buy-in from leadership, and continue to attract sponsors and exhibitors.Looking to learn more about building a better event? Check out these resources, including guides, industry reports, videos, as well as free tools and templates.Get the complete guide to event data and ROI. Measure event success with these top 11 KPIs.

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