Petra Kaltenbach is an artist in Dubai that tells us more about her work but also how you can use art in your campaign for branding. As a curator at World Art Dubai she gives us her tips to work with art as an investment.BIOPetra Kaltenbach is a multi-awarded fine artist, video artist, graphic designer and curator. She moved to Dubai in 2004, where she witnessed rapid growth in the urban environ­ment around her. Later, in 2015, she dedicated herself full time to her art. With her background in graphic de­sign, she transitioned into painting and video art often intertwining her paintings with embedded technology such as QR codes. More recently, Petra has begun to make NFTs (non-fungible tokens) of her art. In 2018, her video art was accepted to be shown on the fa­çade of the Burj Khalifa and she was awarded the title of best UAE-resident artist at World Art Dubai. Since 2019, Petra has been part of the curatorial team at World Art Dubai, one of the biggest art fairs in the Middle East.

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