What does it take to bridge the gap between environmental concerns and commercial priorities? In this episode of Game Changers and Transition Makers, Lorraine Johnston speaks with Roger McKerlie, a seasoned sales and marketing entrepreneur and founder of EBN, a movement uniting 1,800 businesses to prepare for a lower-carbon, nature-positive future. Roger explains how the EBN helps businesses—from mid-size to larger SMEs—navigate the complex demands of sustainability. He shares his insights on why the environmental agenda has shifted from being a tactical issue to a strategic boardroom priority, with CFOs increasingly focused on ESG impacts and opportunities. Roger also discusses the importance of storytelling to inspire action, emphasising that “small changes by businesses collectively move the dial” on the climate crisis. From promoting second-hand fashion to rethinking corporate purpose, Roger highlights actionable steps for business leaders at any stage of their sustainability journey. Listen to more episodes in the Game Changers mini-series – featuring an array of thought-provoking guests – by subscribing to ESG Matters @ Ashurst on Apple Podcasts, Spotify or wherever you get your podcasts.See omnystudio.com/listener for privacy information.

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