In this episode, Tracey speaks with Kara Redman, founder and lead strategist of Backroom, about the evolution of brand strategy, the power of personal branding, and why showing up authentically in public spaces (especially on LinkedIn) is both a risk and a powerful tool. Kara shares insights on how her personal brand has brought unexpected opportunities, her experiences in scaling and re-scaling Backroom, and the importance of building relationships over transactions in business.They discuss AI’s impact on branding and content, how to filter out the noise of bad advice, and why brands need to embrace individual voices rather than relying solely on corporate messaging. This episode is a must-listen for entrepreneurs, marketers, and creative professionals looking to navigate an industry that is shifting under their feet.

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