How to convert more customers - it's what we all want, right? There's no one-size-fits-all answer, but there are some best practices. It's true that people will buy if your product or service meets their needs, but there's another less straightforward factor - people buy from companies they know like and trust. Today's episode is a brainstorming session about things you can do to increase the know/like/trust factor on your website and in your communications, so you can build a relationship and make people more likely to buy from you. Highlights: - How "providing value" can go beyond just information - Specific ways to make any product/service crystal clear - Three different types of stories you can share - How to be accessible and trustworthy - Following through on your promises post-purchase Links and comments: http://www.entrepreneursinmotion.com/trust

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