When you want to improve or add something to your product, customers will love it! But what if you want to take something away? When you need to discontinue a feature or change the direction of your product or service, you might fear angering your current and previous customers. I'm currently phasing out a long-established feature of my products, and in today's episode I'll tell you how I made the decision to proceed and what the reaction from my audience has been. Highlights: - Two reasons why I decided to remove this product feature - Various potential solutions I considered, and how I chose my final course of action - Aftermath of the feature removal (you might be surprised) Links and comments: http://www.entrepreneursinmotion.com/remove/

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