In this episode of the Engaging Marketeer, I must talk, yet again, about how companies are using social media to promote their business. Unfortunately, I seem to have the exact same conversations with people about how NOT to use social media, but it seems as though nobody learns from their mistakes. When used properly, Facebook groups can be a valuable tool for your business. However, if you simply use these groups in the same lazy, unimaginative ways as everybody else, you will not drive any business through Facebook groups. Many people have tried to dispute this but, as I explain in this episode, it is a fact. Thankfully, I can show you how you can actually use Facebook groups to your advantage. For more constructive and educational marketing discussions, as well as a range of fantastic interviews with special guests, make sure you are subscribed to the Engaging Marketeer podcast on YouTube, as well as any other podcast platform you use. About your host Darren has worked within digital marketing since the last century, and was the first in-house web designer for video games retailer GAME in the UK, known as Electronics Boutique in the States. After co-founding his own agency, Engage Web, in 2009, Darren has worked with clients around the world, including Australia, Canada and the USA. https://www.linkedin.com/in/darrenjamieson/ https://engagingmarketeer.com https://www.engageweb.co.ukSupport the show: https://engageweb.clubSee omnystudio.com/listener for privacy information.

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