In this Christmas 2020 special episode of Engaging Internal Comms, The Big Picture People’s Craig Smith talks to Jennifer Sproul, Chief Executive of the Institute of Internal Communications since 2016. Jen explains that, for some time, internal communications has been used as a broadcasting function, acting as an executive megaphone to transmit messages. Today, internal communication means much more. It provides essential access to engagement within an organisation and empowers learning and organisational development. Internal comms is now a key mechanism in successful and forward-moving organisations. Internal comms people must help organisations understand that communication is a key contributor to the solutions they seek.

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