Sara Booth, Senior Business Intelligence Developer at SM Energy Company, reveals the surprising ways data is transforming the oil and gas sector. She discusses how AI and computing power are quietly reshaping user experiences and business operations, giving companies a competitive edge. Key topics include the importance of strong data management, the role of AI in enhancing user interfaces, and the balance between data privacy and utility. Sara’s journey from field engineering to data analytics underscores the value of understanding both operational and data-driven perspectives in the industry. She also shares insights into how SM Energy is leveraging advanced data analytics to improve decision-making, and offers a look into the future of predictive analytics and technology's evolving role in oil and gas.Join the conversation shaping the future of energy.Collide is the community where oil & gas professionals connect, share insights, and solve real-world problems together. No noise. No fluff. Just the discussions that move our industry forward.Apply today at collide.ioClick here to watch a video of this episode.
00:00 - Intro04:38 - Sarah’s Experience with Marketing Data08:07 - Integrating Data into Salesforce12:21 - Working for a Funeral Company During a Pandemic15:11 - Overview of JMP Software21:51 - Outro23:45 - Journey into Oil and Gas Industry29:43 - Starting in Data within the Industry36:35 - Networking Strategies in the Oilfield39:35 - Pandemic's Impact on Career Trajectory41:40 - Trusting in God Over Data44:03 - Pursuing a Master's in Analytics45:43 - Texas A&M MS Analytics Program Overview48:52 - Transitioning Outside of Oil and Gas51:22 - Surprises Returning to the Industry51:44 - Essential Skills for Aspiring Data Professionals55:14 - Lightning Round59:40 - Where to Find Jeffhttps://www.instagram.com/digitalwildcattershttps://www.tiktok.com/@digitalwildcattershttps://www.facebook.com/digitalwildcattershttps://twitter.com/DWildcatters

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