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Listen "How Integra Electrical Conquered Their Slow Season with Big 5 Content"
Episode Synopsis
Ep.126 - In this episode of Endless Customers, Alex Winter sits down with VP Jaime Carpenter, content manager Abigail Carpenter, and IMPACT coach Ginger Henderson to unpack how Integra Electrical transformed its home services business into a marketing powerhouse.
With their slow season fast approaching, paired with rising PPC costs, Jaime knew something had to change. That's exactly why they implemented the Endless Customers system. They focused on building Big 5 content, clear pricing, self-service tools, and buyer education. Now, their schedule is full and their sales pipeline is continuing to bring in qualified leads.
You will hear how Integra replaced paid leads with trust, turned common questions into top ranking articles, and used video and content to make sales feel easier even during their slow season. It is an inside look at what happens when a local service business stops outsourcing marketing and starts owning its story.
Highlights include:
Why Integra Electrical abandoned PPC and agencies for an in-house Endless Customers model
How they used Big 5 content to drive leads for every service category
The transparent pricing and fit tools that now power self-service buyers
What it took to launch a new website and content engine at the same time
How “educated buyers” changed their close rates and customer quality
The role of leadership buy-in (and the turning point that made it real)
If you’re tired of fighting for overpriced leads or dealing with "feast or famine" seasons, this episode is for you.
Subscribe, leave a review, and follow for more conversations about content, sales, and what it really takes to become the most known and trusted brand in your market.
#EndlessCustomers #HomeServicesMarketing #ElectricalContractor #ContentMarketing #TheyAskYouAnswer #EndlessCustomersSystem #IMPACTplus #SalesEnablement #Big5Content
Click here to read the full article!Jaime Carpenter
Abigail Carpenter
Integra Electrical
With their slow season fast approaching, paired with rising PPC costs, Jaime knew something had to change. That's exactly why they implemented the Endless Customers system. They focused on building Big 5 content, clear pricing, self-service tools, and buyer education. Now, their schedule is full and their sales pipeline is continuing to bring in qualified leads.
You will hear how Integra replaced paid leads with trust, turned common questions into top ranking articles, and used video and content to make sales feel easier even during their slow season. It is an inside look at what happens when a local service business stops outsourcing marketing and starts owning its story.
Highlights include:
Why Integra Electrical abandoned PPC and agencies for an in-house Endless Customers model
How they used Big 5 content to drive leads for every service category
The transparent pricing and fit tools that now power self-service buyers
What it took to launch a new website and content engine at the same time
How “educated buyers” changed their close rates and customer quality
The role of leadership buy-in (and the turning point that made it real)
If you’re tired of fighting for overpriced leads or dealing with "feast or famine" seasons, this episode is for you.
Subscribe, leave a review, and follow for more conversations about content, sales, and what it really takes to become the most known and trusted brand in your market.
#EndlessCustomers #HomeServicesMarketing #ElectricalContractor #ContentMarketing #TheyAskYouAnswer #EndlessCustomersSystem #IMPACTplus #SalesEnablement #Big5Content
Click here to read the full article!Jaime Carpenter
Abigail Carpenter
Integra Electrical
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01/10/2025
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