What are the Marketing Skills of the Future?

Endless Coffee Cup: Digital Marketing Education
05/03/2019 1h 8min Temporada 4 Episodio 30
What are the Marketing Skills of the Future?

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Episode Synopsis

Preparing Marketers for the Age of Automation Michael Stebbins, Chairman of OMCP, joins Matt to discuss the skills of the 21st Century Marketer. Michael brings data from the 2019 OMCP Role Delineation Study conducted earlier this year, as well as interviews with hiring managers. Though the study is not published yet, the finding support the trends that Matt sees in the field: Soft Skills are increasingly in demand!
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