What does it take to turn your passion into a successful business? In this episode I sit down with Alena Florie, founder of Alina Lauren Photography, to talk about her incredible journey from working traditional photography jobs to creating a luxury brand focused on empowering women.

Alena is a Seattle based, award winning portrait photographer specializing in women's glamour, headshots and boudoir. Her goal is to empower women through fully customized, magazine style portrait experiences. 

She shares her experiences with pricing, how she overcame imposter syndrome, and the strategies she’s using to scale her business full-time. 

In this episode:

Alina’s transition from employee to boss and the evolution of her photography career
The emotional and transformative experience Alina creates for her clients
Pricing for profitability: How to charge what you're worth
Building confidence in your work and overcoming imposter syndrome
The importance of finding your niche and ideal clients
Alena’s strategies for growing her business and preparing to go full-time



Action Steps:

Figure out your business numbers and expenses
Find a supportive community
Take small steps every day!


Connect with Alena:

Website: alenalauren.com
Instagram: @alenalaurenphoto



Connect with me, Hayleigh Hayhurst:
Website: https://www.espressopodcastproduction.com/
YouTube: https://www.youtube.com/@EspressoPodcastProduction
Instagram: https://www.instagram.com/espressopodcastproduction/
TikTok: https://www.tiktok.com/@espressopodproduction

Music: John Kiernan. www.johnkiernanmusic.com
Produced by Espresso Podcast Production: https://www.espressopodcastproduction.com/

Join the Conversation: What did you think of this episode? Share your thoughts and key takeaways with me on social media using the hashtag #EmployeeToBoss. If you enjoyed this episode, please leave a review and share it with your network.

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