I sat down with Aaron Gatti, a first-generation Italian American and the founder of Brami, a brand that's reinventing Italian slow-food traditions for the modern consumer. Aaron's passion for heritage, health, and innovation shows up in every part of Brami—from their Lupini Bean Snacks to their Italian Protein Pasta, both made in Italy and packed with plant-based protein. In this episode, we talk about what it really takes to bring something new (and meaningful) to shelf, how Brami balances authenticity with convenience, and the power of staying true to your roots while building a brand that resonates with today's shoppers. If you're creating a better-for-you product or trying to bring a cultural twist to the CPG space, you'll want to hear this one. Inside the episode Aaron's story of being first-generation Italian American with a deep connection to Italian food culture Brami's mission to modernize Italy's ancient food wisdom for today's health-conscious consumer Why they focuse on nutrient density + cultural authenticity as a unique positioning in the crowded snack and pasta categories Aaron's advice to an emerging brand founder   This podcast episode was made possible by Hummingbirds Hummingbirds is a platform that connects everyday, smaller creators with brands to share in-store user-generated content, drive brand awareness in specific retailers, and capture competitive market share. They're an awesome platform that I recommend to all my clients that you should absolutely check out. Go to hummingbirds.com for all the details.

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