Joe Gugino has been making his way in the fly fishing world for years. From serving on Trout Unlimited’s headwaters board to his time as Costa Sunglasses’ Community & Conservation partnership Manager, Joe’s passion for connection and sustainability runs deep. Now, he's onto his next big chapter with the launch of Agave Co, a mission-driven creative agency he co-founded alongside longtime collaborators Hannah Trotter and Matt Shilling. Together, this all-star team is helping brands in the fishing and outdoor industries align with values that matter—conservation, authenticity, and community.
In this episode of Emerging, Joe gives us a behind-the-scenes look at Agave Co.’s work with clients like Colby Acuff, whose new YouTube series Fin and Feather brings storytelling and fly fishing together, and Los Locos, whose Marlin Fly Project redefines conservation-based travel. Tune in for honest reflections, good stories, and some behind the scenes stories of how these projects arise.
If you’re heading to Boston and want to hook into some striped bass (or stripaahhs, as Joe would say), he also runs Fish Boston—the #1 striper charter out of Boston Harbor. Whether you are in the city Joe will come pick you up to fish. Whether at the airport, casino, or downtown, Joe's got you covered!

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