Our guest Tracy L. Lawrence is the Founder and CEO of The Lawrence Advisory. The Lawrence Advisory is known for hiring, coaching, and building high-performing teams, emphasizing innovation and performance. Lawrence was recently named the first Executive-in-Residence at USC’s Marshall School of Business.
Before launching The Lawrence Advisory, Tracy Lawrence led the Los Angeles-based consumer and Entertainment practice at Russell Reynolds Associates, one of the world’s largest recruiting and assessment firms. Previously, Lawrence served as General Manager of Fox Family Channel, leading the cable network until its sale to The Walt Disney Company for more than five billion dollars, the most significant price ever paid for a cable network.
Lawrence uses her real-world expertise to advise Fortune 500 companies, private equity firms, asset management companies, media and technology companies, and nonprofits in creating teams that drive growth and performance. She has held leadership roles at Viacom, Kraft, Nestle, and PWC.

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