189 - Tune in for this special episode where charity: water’s Retention Marketing Manager Anthony Aurrichio shares how he uses email marketing for the greater good.Watch the full in-person episode here! Interview QuestionsWhat is charity: water about and what are your values?What technology do you use to manage projects at charity: water?How big is your retention team?Is the concept of retention different for NGOs?Are there marketing channels where you put more resources than others?How do you leverage email marketing to reach potential donors?How do you grow your email list?Do you collect zero-party data?What ESP do you use?What email automations do you use?Do you use a loyalty program? Claim your free email marketing audit!

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