ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "David Baker on Elevating Expertise in Business"
Episode Synopsis
From growing up with a tribe of Mayan Indians in a remote village in Guatemala to becoming an author of five books, high performance motorcycle racer and TEDx speaker, David Baker’s vast and varied background is one of the things that makes him a sought-after business and marketing consultant.
In this episode of Elevate with Robert Glazer, Robert talks with David about his fascinating background and some key insights from his newest book, The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth.
Why it’s so important to specialize or be an expert in business today
About the most common mistakes David see’s professional service firms making
Examples of companies that are nailing the concept of identifying their expertise
What parallels David sees between advising entrepreneurs and high- performance motorcycle racing
Learn more about your ad choices. Visit megaphone.fm/adchoices
In this episode of Elevate with Robert Glazer, Robert talks with David about his fascinating background and some key insights from his newest book, The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth.
Why it’s so important to specialize or be an expert in business today
About the most common mistakes David see’s professional service firms making
Examples of companies that are nailing the concept of identifying their expertise
What parallels David sees between advising entrepreneurs and high- performance motorcycle racing
Learn more about your ad choices. Visit megaphone.fm/adchoices
More episodes of the podcast Elevate with Robert Glazer
James Clear on Building Atomic Habits
01/01/2026
In God we trust