Ekimetrics (Eng)

Ekimetrics (Eng)

Por: Ekimetrics
Leveraging data effectively is complex and challenging. Ekimetrics is here to explain it in everyday terms – getting straight to the heart of how to use data to help your business. On our Ekimetrics (Eng) Podcast, you can expect straightforward conversations with leading figures across different industries – from retail and leisure to financial services and automotive - and partners such as Meta and YouTube. We explore the challenges facing leadership teams and how unique data insights and optimization can give your business the edge. Ekimetrics is a specialist in scalable, high-impact data and analytical solutions. For over 16 years, we’ve pioneered the use of AI and advanced data science in marketing measurement, holistic business optimization and sustainability. We help companies rethink they way they operate so they can reconcile financial KPIs with non-financial goals. Hosted on Acast. See acast.com/privacy for more information.
21 episodios disponibles

Latest episodes of the podcast Ekimetrics (Eng)

Haleon: How effectiveness transformation and a common language of performance has redefined media planning 08/07/2025
AXA: Connecting Attention Metrics to Outcomes 16/06/2025
From Marketing Mix Modelling to Econometrics: Top 10 FAQs answered 10/02/2025
Ekimetrics x Sky: How Sky has used media triangulation to cultivate a culture of measurement and effectiveness in its Go To Market Strategy 29/11/2024
Haleon x Ekimetrics: a journey to global marketing effectiveness serving 1000+ marketers 02/09/2024
Ekimetrics x Google: Measuring YouTube ad creative quality impact at scale 25/07/2024
Inspire Brands: In-housing marketing measurement 13/12/2023
Estée Lauder Companies x Ekimetrics Part 2: Getting under the skin of Marketing Mix Modeling 09/11/2023
Estée Lauder Companies x Ekimetrics Part 1: 10 years of marketing analytics partnership 18/10/2023
YouTube x Ekimetrics: How data science is supporting music artists 07/02/2023
Measuring creative with Meta: Are we closer than ever before? 22/11/2022
Why are companies in-housing MMO? 27/09/2022
In-housing MMO: Has Meta solved it with Robyn? 05/07/2022
Who Needs Cookies Anyway?: The Forgotten Art of Marketing 15/02/2022
Navigating Uncertainty: Marketing Effectiveness Post-COVID Podcast 08/09/2021
Navigating uncertainty - planning for change with multi-scenario simulations 08/06/2021
Driving Value Creation: Using Data Science In Private Equity 27/05/2021
Facebook: Executing for Effect 15/02/2021
The Future of Luxury Retail 07/12/2020
The New Economics of Grocery 13/10/2020
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