Companies are being pushed by their employees and by influencers to take positions on social issues - to go woke, so to speak. Sometimes, as occurred for Gillette and Nike, for example, such a strategy can backfire. Is it true that, if you go woke, you go broke? A conversation between Economics Explored host Gene Tunny and returning guest Darren Brady Nelson, Chief Economist of LibertyWorks, an Australian libertarian think tank. About this episode’s guest - Darren Brady NelsonDarren Brady Nelson is an Austrian school economist who serves as the chief economist at LibertyWorks and as an associate scholar with the Center for Freedom and Prosperity. Nelson is also a policy advisor to The Heartland Institute.He is the author of the book Ten Principles of Regulation & Reform (Connor Court 2017), and is a frequent public speaker and media commentator.Darren has bachelor’s degree in economics (cum laude) from the Australian National University, where he majored in economic history. Nelson also earned a master’s degree in commerce (magna cum laude) from the University of New South Wales, where he majored in business law.This is Darren’s tenth appearance on Economics Explored. Links to his previous appearances are available on the Regular guests – Economics Explored page.Links relevant to the conversationGillette faces backlash and boycott over '#MeToo advert'When brands go woke, do they go broke? | CIM Exchange'Go woke go broke': New survey find most Brits dislike businesses preaching about 'social issues' | Sky News AustraliaGo Woke, Go Broke | Frontier Centre For Public PolicyDisney Drops Gina Carano From The Mandalorian After Controversial Social Media PostESG and Financial Performance - NYU SternThanks to the show’s audio engineer Josh Crotts for his assistance in producing the episode. Please consider signing up to receive our email updates and to access our e-book Top Ten Insights from Economics at www.economicsexplored.com. Also, please get in touch with any questions, comments and suggestions by emailing us at [email protected] or sending a voice message via https://www.speakpipe.com/economicsexplored. Economics Explored is available via Apple Podcasts, Google Podcast, and other podcasting platforms.

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