In this first episode of the Reducing Traffic Costs series, host Scott Reid dives into the vital topic of reducing traffic costs without compromising on traffic quality.  Main Discussion Points: Understanding Traffic Costs: Scott explores common issues in Ecommerce traffic strategies, including the inevitability of some waste due to testing different promotion methods. Types of Traffic: The episode categorizes traffic into three types - Awareness, Engagement, and Conversion, each serving a unique purpose in the customer journey. Optimization Strategies: Practical steps to analyze and optimize traffic strategies based on their intended purpose, ensuring cost-effectiveness without losing quality. Actionable Steps: Scott guides listeners through a practical exercise to analyze their current traffic strategies, encouraging them to list out their traffic sources, purposes, and associated costs for a comprehensive overview. SPONSOR This episode is brought to you by Ecommerce Optimizers.  We specialize in helping Ecommerce brands in one focused area: and that's making your website easier to use so that more of your visitors buy from you.  An easy-to-use website delivers a highly intuitive, straightforward, and smooth experience throughout the customer journey - making it much easier and more enjoyable to do business with you. This translates into a wide variety of business-building benefits, including increased revenue, higher profits, and happier, loyal customers who buy from you time and time again.  If you'd like to learn more about how we make Ecommerce sites easier to use and how our services might benefit your business, head on over to our website at EcommerceOptimizers.com and check out all the details.

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