In this episode of The eCommerce Nurse Podcast, we go beyond Amazon and TikTok to explore how brands can build a tailored eCommerce strategy that sets them up for long-term success.Host Carina McLeod, ex-Amazonian and CEO of eCommerce Nurse, is joined by special guest Rob Murray, Client Services Lead at eCommerce Nurse, alongside regular guest Owen Aderibigbe, ex-Amazon Seller and eCommerce Nurse's Business Development Manager.Together, they dive into key considerations for choosing the right eCommerce approach, including: ✅ How product type and price point impact platform selection ✅ The role of customer behaviour in determining the best platform for success: Amazon, DTC, or social commerce ✅ Budget constraints and their influence on platform profitability ✅ Common mistakes brands make when expanding online—and how to avoid them ✅ The importance of testing and validating different eCommerce channelsPlus, they share the latest trends shaping the eCommerce landscape in 2025 and beyond. Whether you're an established brand or just starting out, this episode is packed with insights to help you scale and thrive.🔊 Tune in now!🔔 Subscribe for more expert advice on thriving in marketplaces like Amazon and TikTok Shop.💡If you're an Amazon Vendor seeking insights and strategies to grow and optimise your business, explore our in-person events Vendor Connect and virtual roundtables at Vendor Society.⬇️ Check out our latest blog posts for all the key takeaways and highlights from the podcast—your quick guide to actionable insights!https://ecommercenurse.com/blog/#eCommerce #OnlineSelling #AmazonMarketing #eCommerceStrategy #eCommerceSuccess #AmazonVendor #VendorConnect #VendorSociety #AmazonAgency #SocialCommerce #TikTokShopContact eCommerce Nurse: Subscribe to our YouTube channel Follow us on LinkedIn and Instagram Email us at [email protected] Thanks for listening!

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