208: Amex Integrates Shoppable AR at Coachella

eCommerce Minute
26/04/2018 7 min Temporada 1

Listen "208: Amex Integrates Shoppable AR at Coachella"

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Episode Synopsis

For the first weekend of the annual Coachella Music Festival in Indio, California, Amex created a shoppable AR component in the Coachella app. The AR experience allowed cardholders to buy select merchandise using the Coachella app's AR camera anywhere on the festival grounds.

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