Marianne Morrison is the founder at Metrimax, who are all about helping Retail brands to grow.Marianne has a TON of experience in this having previously working for a fund who turnaround and grow a portfolio of eCommerce brands.The portfolio included about 30 eCommerce brands including 365 Games, In The Style, and Roov. Hit PLAY to hear: Why you need to focus on key initiatives The importance of diversifying your paid traffic strategies Optimising tech stack as a key part of a brand’s strategy Creating high-quality and authentic content How AB testing helps in decision-making Key timestamps to dive straight in: [04:44] Different businesses require unique strategies for success. [08:22] Tech landscape has changed in the last decade. [10:38] Optimize tech strategy, understand market to succeed. [13:37] Varied strategies needed for diverse paid ad platforms. [16:41] Knowing when to stop, learn, and test. [18:44] Don’t try and do everything at once. [20:06] Listen to Marianne’s Top Tips! Full episode notes here: https://ecmp.info/495Contact SHOPLINE >>> https://ecmp.info/shopline..This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/---
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