For $60, Bob DeMars’s company, Blind Barrel, will ship a package of four craft-distilled whiskey samples, unmarked, with a tasting glass. Recipients can then try them and guess the whiskey type, age, and proof.It’s a game using Blind Barrel’s app, preferably with friends. Participants can purchase entire bottles at discounted prices.Bob launched the business in 2021 from his base in California. In this conversation, he addresses the company’s growth, marketing tactics, legalities, and more.For an edited and condensed transcript with embedded audio, see: https://www.practicalecommerce.com/craft-whiskeys-home-deliveredFor all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts******The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webinars. We are an independent publishing company founded in 2005 and unaffiliated with any ecommerce platform or provider. https://www.practicalecommerce.com 

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