BGR is a media site covering consumer technology, such as games and devices. Jonathan Geller launched the company in 2006 and sold it to Penske Media in 2010. He remains its president and general manager.The site has long relied on organic search traffic, which it monetizes with advertising and affiliate commissions. But the tsunami of low-grade AI content has upended search rankings and thus BGR's business.In this episode, Geller addresses the future of search engines, the era of weak content, the importance of branding, and more.For an edited and condensed transcript with embedded audio, see: https://pec-ly.com/?6ri7For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcastsListener reviews of Ecommerce Conversations elevate visibility and help others experience the lessons of online entrepreneurs. We invite you to leave a review on this channel.   ******The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webinars. We are an independent publishing company founded in 2005 and unaffiliated with any ecommerce platform or provider. http://www.practicalecommerce.com 

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