Por: Coolio Yang & Consultants

Welcome to Eastbound Insights: Marketing in China, your ultimate guide to navigating the complexities of one of the world’s most dynamic markets. Hosted by a seasoned duo, this podcast offers in-depth discussions inspired by the marketing expert Coolio Yang and his team.

Coolio brings unmatched expertise, having served as the Vice President of Ogilvy and the Greater China CEO of Kantar’s media division. Alongside a co-host, he unpacks the trends, challenges, and opportunities that define marketing in China today.

Whether you're a Western brand owner or a global marketer eager to tap into China's potential, you’ll find actionable insights and candid conversations here that you won’t get anywhere else. Tune in and elevate your China strategy with Eastbound Insights!

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17 episodios disponibles