244 Engaging the next generation: Mike Beaudet's vision for Gen Z news consumption

13/07/2024 22 min Temporada 1 Episodio 244
244 Engaging the next generation: Mike Beaudet's vision for Gen Z news consumption

Listen "244 Engaging the next generation: Mike Beaudet's vision for Gen Z news consumption"

Episode Synopsis

In this exclusive interview with E&P Magazine, Mike Beaudet, an investigative reporter for WCVB-TV in Boston and a journalism professor at Northeastern University, shares his vision for adapting local news to resonate with Gen Z through his pioneering Reinventing Local News Project. Funded by the Stanton Foundation, the project aims to repackage traditional broadcast content to meet the digital consumption habits of younger audiences. Beaudet emphasizes leveraging digital platforms like TikTok and OTT to deliver short-form videos, experimenting with longer, context-rich stories, and focusing on authentic, relatable storytelling. By employing innovative strategies and maintaining flexibility in talent acquisition, Beaudet's project offers a roadmap for news organizations to engage Gen Z and sustain quality journalism in the digital age.   Access more on the ineterview's E&P Magazine landing page, at:  https://www.editorandpublisher.com/stories/engaging-the-next-generation-mike-beaudets-vision-for-gen-z-news-consumption,250878

More episodes of the podcast "E & P Reports" from Editor & Publisher Magazine hosted by Mike Blinder