Welcome back to the DubaiCatch Podcast, I'm your host Hamid, and today we have a truly inspiring guest joining us—Souad Al Serkal. Souad is the dynamic Founder of Commcation Consultancy. With over 20 years of experience in communication strategy, her journey is one of resilience, growth, and profound impact. Starting her career as a secretary and rising to the heights of leadership, Souad's life took a dramatic turn in 2018 when she survived cancer, reshaping her personal and professional priorities. This pivotal moment ignited a passion for life coaching and leadership development, where she integrates scientific insights with personal experiences to deeply understand and guide individuals. In this episode, we'll delve into Souad's pioneering approach to leadership, her emphasis on creating a compassionate and empathetic work culture, and the remarkable success of transforming team dynamics by aligning roles to individual strengths. We'll also explore her ventures into cryptocurrency, her steadfast commitment to continuous learning, and her unique perspectives on work-life integration. Plus, Souad shares invaluable advice for public speaking, personal growth, and maintaining a healthy balance amid Dubai's fast-paced environment. Tune in for an enriching conversation that's sure to inspire and inform. Stay with us!

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