Send us a textThis Podcast is from a YouTube talk Presented by Brian, the CTO of WordPress VIP,  titled "Beat the Gatekeepers" focusing on building direct audience relationships. He discussed strategies leveraging content, analytics, and AI to overcome intermediaries like social media, search engines, and app stores. The presentation outlined five types of websites based on their business goals: media, B2B/B2C marketing, e-commerce, and service portals, emphasizing the varying importance of traffic and transactions. Brian introduced Parsley, an analytics platform, and explained tactics for increasing traffic, engagement, and conversions, highlighting the crucial role of actionable insights derived from AI by feeding it diverse data sources. Ultimately, the talk advocated for a direct customer relationship as the most valuable for business growth.---This episode of DrupalBrief is sponsored by DrupalForge.org DrupalBrief.com

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