Today’s guests are brothers Shane and Josh Rogers, co-founders of RPM Training. Founded in 2012, RPM was born out of the idea that legit, purposeful functional training is the foundation for a truly full and adventurous life. It all started with jump ropes. Shane and Josh began noticing the frustration their fellow gym members were having over completing the dreaded double-under jump rope workout. They scoured the market for the best jump ropes out there only to find critical flaws in every one they tried. So, they took it upon themselves to build a jump rope unlike any other. In addition to jump ropes, the company also recently announced the launch of Atom, a first of its kind virtual functional training program. Atom members get an unparalleled at-home workout experience through a combination of the best coaching, the right gear, and the power of community. Personally, it’s something I’m super excited about and I can’t wait to hop on the platform! In this interview, we delve into their backgrounds and relationship as brothers, the genesis of RPM, the reinvention of the jump rope, the Atom platform, and their annual 10k Challenge.Timestamps00:02:27 Growing up in Northern California00:07:15 What they thought they wanted to do for careers growing up 00:09:47 Their backgrounds prior to RPM 00:12:37 Biggest takeaways from their prior jobs00:16:11 The genesis of RPM 00:22:14 Nailing the foundation of their jump ropes00:25:03 Doing everything in-house 00:28:02 The RPM brand and its evolution 00:33:07 Marketing RPM 00:37:41 Defining functional training and the creation of Atom 00:42:13 Overview of Atom 00:43:50 How do people come into Atom? 00:54:41 The Atom gear kits 01:01:04 The Atom leaderboard 01:08:55 The 10K Challenge01:13:22 Ultimate vision for RPM 01:15:24 Working together as co-founders 01:17:00 What they want to have accomplished 5 years from now 01:17:46 Their daily routines 01:23:11 Their driving forces 01:25:16 Parting words of wisdom for the aspiring entrepreneur

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