Thalassa Van Beek fell in love with motorcycling as a teenager working as a hostess and model in her native Netherlands. She was handing out brochures at a trade show when a blue Yamaha YZF-R6 caught her eye. “Right then and there,” she recounts to “Driven to Ride” host Mark Long, “I decided to get my license because I needed to ride that bike.”Van Beek earned her license at age 19, and she has been riding pretty much ever since. She bought a Honda VTR250, which was followed by a CBR600F and then her dream R6. Today, living in motorcycle-crazy Spain, she owns a handful of machines—all Yamahas. “Every time I’m on the bike, it just makes me happy and excited, like I can conquer the world.”Van Beek eventually formed her own agency, “Motorcycle Marketing.” She surrounded herself with experts specializing in copywriting, graphic design, SEO, and social media. She has one hard-and-fast rule: Everyone has to ride motorcycles. “It’s a specific language,” she says. “You can just tell when a campaign is written by someone who isn’t a biker. It shows.” Indeed, it does.
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