A lot of CRO firms try to close a deal with an ecommerce brand by promising them that they will run “hundreds of tests,” sometimes over the course of just a few weeks! While that sounds like a great bang for your buck on the front end, it's probably not the best option for your company long-term.In this episode, Ryan and Jon talk about the perils of high volume or high velocity testing programs. They also revisit the concept of "rapid testing," including why it's a different (and better) approach than programs built entirely on volume of tests.Listen to the full episode if you want to learn:Why, when it comes to testing and optimization, more doesn't always equal betterWhat risks come along with high volume and high velocity testingHow to know the difference between a good deal and a "too good to be true" dealHow “rapid testing” is a similar, but better approach to optimizing your siteIf you have questions, ideas, or feedback to share, connect with us on LinkedIn. We're Jon MacDonald and Ryan Garrow.

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