Every day we make a million little decisions without ever giving it a second thought. This is because our brains are wired to take shortcuts and make quick decisions. If you understand and follow the shortcuts your users are taking, you can shift the focus to enhancing their experience and help them achieve their goals on your site quickly and efficiently.This week, Drive and Convert takes you on a journey through the six heuristics for digital experience optimization and how they come together to create a better digital experience for users.Check out the full episode to learn:How to build trust, confidence, and credibilityHow to create a smooth path to purchase for usersWhat heuristics are and the potential outcomes of utilizing themIf you have questions, ideas, or feedback to share, connect with us on LinkedIn. We’re Jon Macdonald and Ryan Garrow.

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