On this episode of The Dre and Smiley Podcast, we sit down with Susan R. Stansbury — an industry insider, consultant, writer, and frequent speaker who has spent her career at the intersection of paper, packaging, converting, and nonwovens. With deep expertise in leadership, strategic planning, flexo printing, and product innovation, Susan shares her insights on the future of sustainable packaging, manufacturing trends, and the evolving role of technology in converting industries.We discuss:Her journey from founding Converting Influence to contributing to major industry expos.How business planning and decision modeling are reshaping leadership strategies.The importance of sustainability and product development in packaging and healthcare products.Lessons from her consulting, writing, and branding work with global companies.Why effective management and audience-focused communication are key to industry impact.Whether you’re in manufacturing, packaging, or leadership, this conversation offers practical strategies and inspiration from one of the field’s most respected voices.

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