Nick Mendoza grew up in a cattle ranching family in New Mexico, but when he moved to San Diego he fell in love with the ocean and got hooked on fish and marine science. Taking the lessons from regenerative cattle production to the oceans, he studied Environmental and Marine Resources at Stanford University, and earned a graduate degree in graduate degree in Sustainable Aquaculture. But eventually he veered away from a career in science when he realized that he could make more of a difference by actually doing science-informed fish production. He founded Neptune Snacks, which produces four types of fish jerky––with more products on the way. Balancing transparency, science, health, sustainability, and flavor, he's part of a new generation of entrepreneurs working to transform the food system from the inside. 

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