Takeaways#CMDM is essential for creating a unified and accurate view of the customer. Trust comes from how responsibly data is handled.Ethical data use is a competitive advantage and builds trust.Executive sponsorship and cross team buy-in is crucial for MDM projects.A strong customer #datastrategy is a competitive edge, not a side project. SummaryCustomer Master Data Management (CMDM) as Matthew Cawsey, Director of Product Marketing at Stibo Systems describes, "about having a master record of a customer, as opposed to many organisations where customer data gets created and authored in potentially dozens of different CRMs, ERPs, and finance systems.”In this episode of our 'Don't Panic, It's Just Data' podcast series, Christina Stathopoulos, Founder at Dare to Data, speaks with Matthew Cawsey and Arnjah Dillard from Stibo Systems. Matthew and Arnjah explain the importance of CMDM and CXDC for maintaining positive customer engagement.Learn how to move from basic personalisation, ethically use #data, leverage #AI for a better customer experience. Let’s transform your messy data into a competitive advantage. For the latest tech insights visit: EM360Tech.com

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