Are Google Local Services Ads actually bringing you new patients, or just making you pay for your own? In this episode of Podiatry Practice Mastery, I unpack our early results with Google’s “local business” calls, then walk through a shockwave-heavy clinic day, the MVP orthotics case, quick-win metatarsal padding, and a scalable plan to delegate EPAT sessions while preserving clinical oversight.What You’ll Learn in This EpisodeHow to audit Google Local Services ROIIdentifying daily MVPs (orthotics-first thinking)A simple “poor man’s orthotic” that proves valueStructuring EPAT packages and follow-upsSwitching antifungals without losing momentumWhen to double-book low-value follow-upsA safe model to delegate shockwave deliveryUsing timestamps to standardize careWhy You Should ListenYou’ll get a practical framework to evaluate ad spend, capture more high-value orthotics/EPAT opportunities, and reclaim physician time by delegating the repeatable parts, without sacrificing outcomes.Key Topics Covered[00:15] Google Local Services: early takeaways[01:10] Tracking calls vs. true new patients[02:05] MVP: orthotic for 5th met bursitis[02:40] “Poor man’s orthotic” cutout test[03:15] Final EPAT visit: bill an OV, set plan[03:55] Antifungal pivot: terbinafine → fluconazole[04:30] Sinus tarsi: injection + nail sample[05:05] Chronic plantar fascia: EPAT + amnio[05:45] Ulcer care: vascular referral timing[06:15] Met pads that actually help (Dr. Jill’s)[06:50] Fracture follow-up: keep it to one[07:20] Standardizing visit #1 for metatarsalgia[07:55] EPAT #4–6: extend to 8–12 week FU[08:30] Double-book matrix follow-ups[09:05] Delegating EPAT: pricing & guardrails👉 Tune in to learn how to audit your Google ad spend, design an orthotics-first MVP strategy, and safely delegate shockwave so you can see more of the right patients, without stretching your schedule thinner.

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