Finding the right domain at the right price can be challenging for businesses. As a result, they often resort to choosing misspelled brands. New research reveals how brand-name misspellings impact consumer perception and identifies the types of misspellings that have the most detrimental effect. It also reveals how companies can improve perception when they choose a misspelled brand. Leah Smith, one of the authors of the research, joins me today to talk about what she discovered and what companies should consider before opting for a misspelled brand name. Also: Dirty Harry, animal domains, trademark alerts, and more. Sponsor: Sav.com domain transfers

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