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Listen "A Super domain name - DNW Podcast #412"
Episode Synopsis
Have you ever wondered what happens behind the scenes when a compny goes through a rebrand and acquires a new domain name? On today's show, I talk with Radhika Duggal, Chief Marketing Officer of Super, about her company's rebrand to Super and acquisition of super.com. She explains that the company had a document with six core reasons acquiring super.com made sense. We also talk about the negotiation process and why the company decided to hire a domain buyer broker to close the deal. Sponsor: Sav.com backorders
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