ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "The Two Step Model- A Foundational Model in Establishing a New Practice Image"
Episode Synopsis
It is one thing to find a desirable location to start up or purchase a practice. It is quite another thing to create an enduring practice brand. The Two-Step Model is a useful process to do this effectively and scientifically. This episode is a follow-up to our episode on Framing Theory and Agenda Setting of a couple of weeks ago. The question is "How do you build credibility quickly and at a low-cost *and reasonable effort. That is where the application of this theory really becomes useful.
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