Imagine waking up tomorrow and TikTok is gone. Your Instagram account? Locked. 100,000 followers… vanished. How would you reach your audience? Could you still sell your products or services? I have a client who just hit 100k followers on TikTok very quickly, which is amazing! While she was celebrating, I was strategizing how we get those followers off TikTok onto a podcast that lives on a website she owns. What if TikTok shut down tomorrow and she lost all of those followers? In this week's podcast episode, I'm breaking down why you can't rely on social media alone—and how to start moving your followers onto platforms you own like an email list or podcast. This is one of the most important shifts you can make to protect your business and future-proof your brand. I'll share: Why your follower count doesn't mean much (yet) How to get your audience off Instagram, TikTok & Facebook Easy ways to grow your email list starting today How I've seen creators lose everything overnight If you've been putting this off, you can't afford to miss this one. Because at the end of the day… Likes don't pay the bills—emails do.

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