We've talked a lot about personal branding and the importance of launching a personal brand to grow and scale your business. You might be thinking, ok, I know I need to create a personal brand, but I just don't know where to start!   After coaching female CEOs and entrepreneurs on creating personal brands, I came up with the seven things that make successful personal brands so you have a game plan of where to start!   First you have to create your brand story. This is 3-5 things that have happened to you in your life that have shaped who you are today. This could be a relationship, a job, a divorce, a promotion or becoming a mom! Everyone's story is different so think of those 3-5 things that make you who you are today!   Maybe it's the hero story showing you down and out to becoming a hero and overcoming a huge obstacle. This could be losing 100 lbs, going from broke to a millionaire or even just the best gardener on the block.   Maybe it's your career path with you sharing the incredible things you have done to become successful.   The #1 thing you need to do is show up authentically as YOURSELF! No one can be YOU, but YOU! Be vulnerable and relate to people. If you only share your highlight reel of all of the amazing things that have happened in your life, you will relate to no one.   Listen now to hear the rest of the steps to creating a successful personal brand!

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