Neve. SSL. API. 1176. LA2A. Pultec. We've all heard these names. We've all seen the countless plug-ins that emulate them. How did these names become so coveted in the recording world? Is there really an audible difference or is it all clever marketing? These are just some of the questions we had for gear lover/designer/inventor Brad McGowan of Louder Than Liftoff. Louder Than Liftoff is a company that asked the question: "What is it about classic gear that people ACTUALLY want?". They then went ahead and designed a bunch of gear that gives you classic goodness for a modern workflow. On this episode, you will learn:About Brad's own journey in learning to "hear" the difference between pieces of classic gearWhat is it that we're actually finding pleasing about analog gear and analog gear emulationsThe "Four T's of Tone" - Tubes, Transformers, Transistors and TapeHow gear is designed and tunedWhy you have to push gear and plugins to understand themWhere to start if you're interested in experimenting with some analog gearAnd more!Where to Find Brad and Louder Than Liftoffhttps://store.louderthanliftoff.com/https://www.instagram.com/louderthanliftoff/Where to Find the GuysFree DIY Recording eBook: https://www.howtorecordyourband.comVadim's Studio Site - Get your FREE test mix today! - https://www.calmfrogrecording.comBenjamin's Studio Site - https://www.dreamloudstudio.comLeave a rating. Be a friend - http://www.getpodcast.reviews/id/1494761702

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